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Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business
Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child

Customer Review: Small start-up or multi-national conglomerate can benefit from reading this!

Larry Weber has a way with words and he cuts to the chase in this book on what needs to be done to keep your company on the cutting edge of social marketing. If you feel like you're 'out of the loop' in today's marketing and public relations world, read this book... if you feel your company is doing it all it can do but not achieving the results you'd expect, you're going to find insights here that you'll be able to use immediately. Worth a read whether a business veteran or a college student ready to make your way in the pr and marketing world!

Customer Review: More than ideals, this book gives mechanics

When I first picked up this book to read, my first though was "I am in mobile marketing, not sure this will apply to me." However, in the first few pages it became clear that this book is VERY relevant to mobile as well as just the web.



Basically, the premise Larry puts forth is that marketers have to become good at aggregating social networks. If you don't already know what these are and why they are getting a lot of attention, this is the book for you. Not only does the book do a good job at explaining social networks and their role in marketing, but unlike a lot of other books that espouse a lot of theory, this book gives a lot of examples - often more than one per topic/idea - and the actual mechanics of how to create social networks.



The book is very well written and easy to read. Might be too much detail for the person who is casually interested, but then you can just read the first few chapters and keep the book as a reference for when you are ready to implement.



Great book, I recommend it as part of any marketer's bookshelf.

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